With thanks to Notting Hill Press for sharing with us an insight into how a book cover can change for different markets. It’s not something that I’d thought too much about before, so it was intriguing to realise that it’s something a publisher has to think about and that they don’t just use the same cover everywhere. Here’s a little articicle from the Notting Hill press guys on their cover for Match Me If you Can which you might find interesting! – All credit to @nottinghillpr and thanks for sending us this to share!
It’s interesting to see how the same book is marketed differently depending on where its fans are based. Michele Gorman’s Match Me If You Can is published by Avon (Harper Collins) in the UK and by Notting Hill Press in the US. Avon took the lead in designing the marketing package for Michele’s UK chick lit fans, with a pretty teal cover, fun font and firm focus on the online dating/romance storylines in the book.
Meet best friends Catherine, Rachel and Sarah. Yet to find Mr Right, they’ve been settling for Mr Right Now. But when Catherine, London’s finest matchmaker, gets the girls to join her dating site where they can rate and recommend their ex-boyfriends, they soon realise that anything could happen… There’s someone for everyone, right? These best friends are about to find out!
To complement the UK cover, we at Notting Hill Press designed the US cover using the same fonts and heart motif. But something started to bother us. Match Me If You Can is also about strong women. It’s funny, cheeky, poignant and realistic. The women join the dating website and recycle their exes but their lives – their friendship, families and careers – are at the heart of the book. And while both British and American fans are definitely romantics, American readers are also really partial to a feisty story about friends.
We had to admit it: our hot pink cover didn’t seem quite right for Michele’s US fans. So we had a rethink about it, and here’s the result!
Meet best friends, Catherine, Rachel and Sarah. They’re fun, smart and successful, and haven’t had a date worth booking a wax appointment for in ages.
Catherine runs London’s most successful matchmaking business with her silent partner and ex-husband, Richard, who’s just announced that he’s marrying his twenty-three year-old girlfriend. Catherine has bras that are older than Magda, and now she’s barging in on their business with her meddlesome demands and wedding plans.
Architect Rachel’s got problems of her own. At work she’s competing against her ex-boyfriend, James, to win their biggest project and the promotion that comes with it. So when she joins Catherine’s website, RecycLove.com, where everyone brings an ex to recycle for the chance of an upgrade, she knows just who she’s going to trade in.
Homebody baker, Sarah, is in a rut thanks to family demands over the last few years. Reluctantly she joins RecycLove.com, where she’s convinced that some minor adjustments will improve her chances. But as minor adjustments turn into a complete overhaul and dates start falling at her newly-pedicured feet, will her popularity be worth the sacrifices she’s making?
A warm, funny story of friendship, strong women and self-discovery. Match us if you can, guys, but if not then please step aside and we’ll get on with being fabulous.
We hope you love the new cover and blurb as much as we do!
Notting Hill Press